Facebook New Policy On Band Promotion.
Facebook will reportedly implement a series of changes to their reach algorithm next year, causing certain types of posts to garner significantly smaller traffic. Effective 2015, the change is aiming to cut down “overly promotional” posts and will therefore also have an impact on the musical side of the sphere.
As Digital Music News reports, these are the three key types of posts that will get struck down:
1. Posts that solely push people to buy a product or install an app
2. Posts that push people to enter promotions and sweepstakes with no real context
3. Posts that reuse the exact same content from ads
Essentially, the switch targets spammy content, but if approached without caution, your band could suffer the consequences as well.
As kind folks at Metal Sucks explained, these are some of the post types you should avoid:
“Like our page to listen to a new song!!”
“Buy tickets to our show on Friday right now!!”
“Our new CD is out now, buy here!!”
The same source also lists these altered versions as more acceptable for the new form.
“We just released a brand new song called ‘Farts on Fire’ from our upcoming album Stormy Butts – check it out in the ‘Music’ tab and tell us what you think!”
“Chicago, we’re going to playing a show in you on Friday – come and hang with us! Gonna be a groovy time.”
“We are SO stoked to premiere our new album to the world, it’s been months in the making. Get yourself a copy today.”